The Change Reaction is a powerful giving platform that provides vital financial resources to tens of thousands of working Angelenos who experience an urgent need or hardship that impacts them or their families. Our mission is to empower our most trusted frontline workers - social workers, nurses, teachers, faith leaders, and community advocates - to follow their passion to help others. Visit The Change Reaction website here.
The Change Reaction was founded in 2019, by Los Angeles residents Greg and Jodi Perlman to provide emergency gifts to hardworking Angelenos in Los Angeles. After years of being involved in philanthropy through large charitable gifts to organizations, the Perlmans realized that the most fulfilling form of giving was when gifts would go directly to the beneficiary as they were able to see the impact of their gift. Once they discovered that the key portion to their giving was empowering the most trusted people in our communities - social workers, teachers, nurses, and faith leaders - they were able to scale their giving into what is now one of the largest direct giving platforms in the city.
- Change Agent